SEO

SEO: Meta Keywords Are Dead

The use of meta keywords for SEO purposes is not efficient because major search engines stopped using them quite some time ago.

This is more of an article "stub" than anything since some of the planned content for this site on Search Engine Optimization (SEO) has been delayed. But a quick FYI post seemed appropriate.

I've noticed a fair amount of content on the internet in various places - not all of which is "old" - urging website owners to pay attention to including meta keywords in their site's pages. But here's the thing: you would probably be wasting your time.

Unless you are targeting a smaller or more obscure search engine that does use meta keywords, there is little point in including such in the head tag of your website. Google doesn't use it. Some mentioned that Yahoo still does so I did a test the other day. Conclusion: Yahoo doesn't use meta keywords either.

A Little Caution When Purchasing SEO Services

A little research and understanding of SEO can go a long way in avoiding SEO services scams

There are many ways to increase your presence of major search engines such as Google, Yahoo, Bing, and others. There are many ways to optimize your website for search engine optimization (SEO). And finally, there are many legitimate services providers who can help you with search engine optimization. For example, WebNewCastle.com provides SEO services focused on the foundational side of search engine optimization - the way in which your website is constructed is one of the first places to start.

However, a little caution and a little understanding of search engine optimization will help ensure you avoid scams if you are looking for SEO services.

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We provide customized website development based on the Drupal content management system (CMS), and this includes tools to ensure our clients' website are search engine optimized.

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It's difficult to understand at first glance the many differences in web design and development services just from looking at a few ads online. Some advertise very cheap prices for simple sites. Others focus more on their own portfolios than their clients.

No one is going to be "everything for everyone".

Matthew Winters with Web New Castle

Web New Castle is led by Matthew Winters, an online community professional by background and now specializing in Drupal. See more about Matt Winters.